AI Crafters - a leading international player in artificial intelligence
Founded by Zouheir Lakhdissi, Morad El Mazyani and Mouhsine Lakhdissi, AI Crafters has established itself as a benchmark in supporting large organisations in their transformation through artificial intelligence, with an integrated approach structured around three main areas:
- AI training: certification courses and practical training in upskilling professions, designed and operated by AI Crafters, enriched by leading academic partnerships with ESSEC Business School and theInternational University of Casablanca (UIC)
- AI Consulting: definition of AI roadmaps, support for transformation and management of adoption
- AI implementation: development of tailor-made solutions, AI agents and deployment at scale
The company relies on an R&D laboratory based in Morocco, producing hundreds of use cases and continuously developing new ones every month. This expertise is based on proven AI architectures and agents, deployed for more than three years with more than 200 organisations, covering all sectors in Morocco and internationally.
AI Crafters also develops proprietary solutions, including CraftOS, a platform designed to industrialize the deployment of AI in businesses, based on these real environments and proven implementation standards.
Digitancy: a specialist in capacity building for the digital & AI transformation of businesses
Digitancy is a Moroccan company specializing in skills building, support for change management and organisational transformation of companies, founded and managed by Oussama CHOUBAI.
It supports organisations in developing their digital and AI transformation capacity, by structuring manageable trajectories and strengthening team capacities until their effective adoption in practice. The objective is to align the company's ambition with the human capacity, individual and collective, necessary to understand it, decide on it, implement it and make it stick.
Digitancy relies on a structured approach that makes it possible to identify needs by population, design appropriate pathways, deploy them through impactful experiences and formats, and measure their progress over time.
It thus allows companies to move from isolated actions to a transformation driven by capacity, measurable and anchored in uses and working methods, by directly aligning teams with business, digital and AI challenges.
A common ambition: structuring an integrated AI leader
The acquisition of a majority stake by AI Crafters in Digitancy is part of a clear vision: structure a leading integrated player in artificial intelligence, covering the entire value chain, from training to engineering and enterprise-wide deployment.
This operation makes it possible to unify, within the same group, key expertise in training, consulting, engineering and deployment in order to respond to a major challenge for companies: moving from the adoption of AI to its large-scale operational deployment.
In this context, Digitancy becomes the group's training centre, while AI Crafters strengthens its positioning in consulting and technical engineering activities, with a focus on the deployment of solutions integrated into company information systems.
Declarations
Morad El Mazyani, co-founder of AI Crafters:
“This operation is part of our desire to structure a player capable of supporting companies across the entire AI value chain, from training to large-scale deployment. The complementarity with Digitancy allows us to accelerate this ambition with a more integrated and operational approach. »
Oussama Choubai, founder of Digitancy:
“Our conviction is that skills building must be at the service of business transformation, and that never again should learning experiences for AI and through AI allow each employee, manager and decision-maker to fully play their role in this AI-Native world; Joining AI Crafters opens a new phase of development for Digitancy to build an international ambition on scale.”
Press contact
AI Crafters
Loubna IDLAHSEN
Email: loubna.idlahsen@aicrafters.com
