Make AI a strategic advantage.

AI strategy & governance

We help management decide where to invest, govern uses and transform their operations with AI.

From business priorities to an AI roadmap: selected projects, governance, data and staged deployment.

Our missions

Your AI investments,
from strategy to execution

01 / DIAGNOSIS

Prioritise investments

Identify high-value projects and their prerequisites.

Your deliverablesAIMAF diagnosis · portfolio of use cases

Content of the mission
State of play
Job interviews, data, uses and skills.
Arbitration
Estimated value, feasibility, risks and costs.

02 / STRATEGY & GOVERNANCE

Define AI trajectory

Set budgets, milestones and responsibilities.

Your deliverablesRoadmap · target architecture · governance

Content of the mission
Investment plan
Estimated budgets, deployment waves and dependencies.
Operational framework
Target architecture, AI charter and decision rules.

03 / SUPPORT

Lead the transformation

Track results and prepare for scale-up.

Your deliverablesMonitoring committees · indicators · adoption plan

Content of the mission
Piloting
AI committees, monitoring of milestones and arbitration of blockages.
Implementation
DSI and engineering coordination, training and transfer.

Our banking missions,
public sector and distribution

Finance · Morocco

Prioritise AI investments

20use cases studied

A portfolio prioritised by value and feasibility, organized in deployment waves.

See the customer case

Distribution · Canada

Organise deployment in the professions

25cases retained out of 57 identified

Three waves covering purchasing, logistics, stores and HR.

See the customer case

Financial centre · Morocco

Framing the executive committee AI programme

37identified use cases

A proposed trajectory over 12 months, subject to executive committee arbitration.

See the customer case

Bank · Morocco

Structuring a sovereign banking AI

Data & AIarchitecture, uses and governance

Framing banking uses and their sovereign architecture.

See the customer case

Public institution · Morocco

Prepare to scale drivers

5cases experienced in two iterations

Pilots evaluated to define the conditions for generalization.

See the customer case

Public institution · Saudi Arabia

Evaluate a national Data & AI trajectory

27projects mapped onto 12 initiatives

Audit of the national Data & AI index and maturity trajectory to 2030.

See the customer case

AI Crafters methods

Three frameworks to guide
your AI transformation

AIMAF

Assess your capacity
to deploy AI

Six dimensions · four maturity levels
DimensionsLevel 1BasicLevel 2MediumLevel 3GoodLevel 4World class
StrategyIsolated initiatives, without an AI plan.First strategy and limited means.Roadmap financed and supported by management.Strategy revised according to results and the market.
DataManual collection, poorly documented sources.Data available, analyzes still manual.Consolidated data and automated reporting.Real-time analytics and unified vision.
TechnologiesFew AI tools used.First tools and experiments.Technologies integrated with business objectives.Monitoring and rapid integration of innovations.
GovernanceAd hoc decisions, without a formal framework.AI committee and first rules of use.Formalized roles, policies and controls.Integrated governance and continuous monitoring.
Organisational cultureLow awareness of AI.First training courses and internal exchanges.Regular training and recognized skills.Continuous learning and innovation encouraged.
InfrastructureNo dedicated AI capacity.First adjustments to the infrastructure.Capacities adapted to AI loads and collective work.Scalable, managed and adaptable infrastructure.

Your deliverable Current maturity, target level and priority actions.

AITRAF

Four levels
transformation

The transformation scopeTools & technologiesDataManagement & culture
01

Organisation & collaboration

Tools & technologiesIndividual assistants and collective work

DataInternal knowledge and employee data

Management & cultureTrust, responsibilities and ethics

02

Processes & operations

Tools & technologiesAutomation of business flows

DataKnowledge bases and internal models

Management & cultureAssisted decisions and human control

03

Customer experience

Tools & technologiesCustomer support and automated marketing

DataCustomer knowledge and personalisation

Management & cultureBusiness practices and transparency

04

Strategy & business model

Tools & technologiesNew services and decision tools

DataData at the service of the economic model

Management & cultureEvolution of management and governance

Your deliverable A trajectory aligning uses, data and organisation.

Investment arbitration

Focus the investment
on high value projects

  • ValueProductivity, revenue, quality and risks.
  • FeasibilityData, integrations, costs and complexity.
  • AdoptionBusiness, skills and change manager.
Your AI project portfolio

Business impact

Strategic projectsQuick Wins
To reconsiderFoundations

Feasibility

01
Documentary research assistantQuick Wins
Each point represents a use case. Hover over or select a point to find out. Illustrative positioning, adapted to your objectives during diagnosis.

Organisation & management

Organise decisions
and control risks

DECIDE

Management & AI committee

Arbitrate budgets, priorities and the continuation of projects.

DEPLOY

Professions, IT & data

Carry out uses, integrate solutions and support their adoption.

CONTROL

Risks, compliance & security

Validate access, quality and commissioning conditions.

Your governance frameworkAI CharterRoles & validationsRisk registerHuman controlValue Tracking

AIDATE

Framing
to the implementation

AIDATE: a cycle of six steps, from Analyse to Improve01Analyse02Identify03Design04Automate05Test& measure06ImproveAIDATEContinuous improvement
  1. 01

    Analyse

    Context, objectives and value chain.

  2. 02

    Identify

    Use cases, opportunities and priorities.

  3. 03

    Design

    AI solution, tools, data and flows.

  4. 04

    Automate

    Business integrations and automations.

  5. 05

    Test & measure

    Quality, impact and corrections.

  6. 06

    Improve

    Adjustments and monitoring of indicators.

Criteria for moving into production
Business value

Results compared to the initial situation.

Quality & safety

Tests, access rights, traceability and human control.

Operation & adoption

Supervision, support and handling by the teams.

Your advisory team

The experts who accompany
your direction

Zouheir Lakhdissi

Zouheir Lakhdissi

Digital transformation consultant with over 25 years of experience.

StrategyGovernanceTransformation
Dr. Mouhsine Lakhdissi

Dr. Mouhsine Lakhdissi

Professor and international consultant with 24+ years in digital technology.

Data architectureAI governanceSovereignty
Morad El Mazyani

Morad El Mazyani

Technology consultant and solution designer with 18 years of experience.

ProductivityDesignDevelopment

The terms of our missions

Should we already have use cases?

No. We identify them with your businesses and evaluate existing initiatives.

Who participates on the business side?

Management, business lines and IT departments, with data, risks, security or HR functions depending on the mission.

Is the choice of tools imposed?

No. We compare the solutions according to your uses, your IS and your hosting constraints.

What happens after the roadmap?

Your teams, your partners or our engineering carry out the projects. We can manage it and support adoption.

Can we mobilize you for a specific need?

Yes: audit, AI committee, architecture review or governance. We define the scope and deliverables together.

They trust AI Crafters

Holmarcom Group
Orange
TotalEnergies
UNICEF
Ministry of Cabinet Affairs — UAE
OCP
CDG · Caisse de Dépôt et de Gestion
Crédit Agricole du Maroc
Attijariwafa bank
Nareva
Shell
McDonald's
General Electric
MCITQatar
Riyadh Municipality — أمانة منطقة الرياض
Casablanca Finance City
Bank of Africa
Casablanca Stock Exchange
Sanlam
Saham Group
UAE Presidential Court
Egis
CMI
Caisse Marocaine des Retraites
Popular Bank
CIMR
United Nations · ESCWA
SDAIA
Sultanate of Oman · Ministry of Transport and Technology
Dubai Internet City
Ministry of Culture — Saudi Arabia
Accenture
African Development Bank
Capgemini
PwC
Atos
Intelcia
HPS
AKWA Group
SGTM · Société Générale des Travaux du Maroc
European Bank for Reconstruction and Development
Dislog Group
Aradei Capital
Forafric
COPAG
Royal Air Morocco
Tangier Med Port Authority
Marsa Morocco
Bank Muscat
MEDZ · CDG Group
RATP Dev
EQDOM
Segula Technologies
SRM CS · Multiservices Regional Company Casablanca-Settat
ESSEC Business School
ONHYM

Further reading

Your project

Let's talk about your AI priorities

Describe your context and the decisions to prepare.

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