Training -AI-Enhanced Social Media Management

Description de la formation

This training is designed for professionals looking to use AI tools to improve the creation, management, and planning of their digital content. It covers aspects of content strategy, content production, editorial planning, and the use of AI to create a virtual influencer.

Objectifs de la formation

Understand AI applications in creating and managing digital content.

Master AI tools to identify and engage with target audiences.

Use AI to create, plan, and optimize engaging content.

Le programme de la formation

First Part: Introduction to Content Creation

  • Highlighting the importance of digital content.
  • Exploring different types and formats of content across social media platforms (TikTok, Instagram, etc.).

Second Part: Understanding Your Audience with AI

  • Identifying target audiences and creating personas with AI.
  • Understanding audience needs and expectations.
  • Adapting content based on audience insights.

Third Part: Editorial Planning and Content Creation

  • Developing an effective editorial calendar.
  • Using AI to optimize content planning and creation.
  • Practical demonstration of creating posts, images, videos, and blog articles using AI.
  • Monitoring and adjusting the calendar based on performance metrics.

Fourth Part: Creating a Virtual Influencer with AI

  • Concepts and tools for developing a virtual influencer.
  • Customizing and personalizing the virtual influencer.
  • Strategies for leveraging the virtual influencer in marketing campaigns.

Duration

6 hours

Language

French

Format

In-person, remote

2024 Price ($)​

1200
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